![]() Therefore, to really stop a cross-site tracker, the kind that tries to track your activity from site to site, you have to prevent it from actually loading in your browser in the first place. In this context, browser privacy tech that just restricts trackers after they have loaded is like using an umbrella in a hurricane: You’re still gonna get wet! And many of these mechanisms cannot be turned off because the browser needs them to properly function.īlocking third-party cookies and related mechanisms do partially restrict cross-site trackers (which is a good thing for sure), but the reality is that as long as a tracker is still being loaded in your browser, it can definitely still track you - a bit less easily, but tracking is still tracking, and the most prevalent cross-site trackers (those from Google and Facebook) are certainly still tracking you. The issue is that once such trackers are loaded in your browser, they have a ton of ways to track you beyond just third-party cookies (e.g., by another form of cookies called first-party cookies, by your IP address, and much, much more). We know this is super confusing and would like to help you make sense of it all as well as help you actually block these invasive cross-site trackers! You may be wondering then, will eliminating third-party cookies and related developments completely prevent trackers that are lurking behind websites from getting your browsing history? Unfortunately, the answer is no. For example, you may have been hearing about how even Google’s Chrome browser is supposedly planning to eliminate “third-party cookies" by 2023, a move Apple’s Safari browser has already mostly carried out and Mozilla’s Firefox browser has partially made. Most Browser Tracking Protection Doesn't Actually Stop Tracking by Default, but We Can Help Filed under Privacy Research on Īs yet another sign of how privacy is now completely mainstream, the major desktop browsers are stepping up their privacy promises.
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